For the last ten+ years, I've created profitable online passion projects for clients that come from all over the world. And the one thing all of those businesses have in common is a foundational root stemming from the owners' talents and/or interests.
But here's an interesting factoid that not many people would anticipate: 90% of my clientele were NOT certified to be offering their services.
Instead, these individuals featured regular disclosures on their websites and transparently shared their journey and how it led to them gaining a level of expertise within their given industry.
The list of uncertified online badasses that I've worked with includes job titles like:
So, based on my career experience, here's what absolutely sets me off:
The general consensus is still centered around a need for external, certified validation.
It's also geared around burn out, ass kissing, corporate dependency, and gender expectation conformity.
I'll touch on those in a moment.
For now, let's focus on the LACK of a need for certification.
Knowing what I know now, having seen myself and so many others succeed without certification, I often wonder how necessary is it to be "certified" in anything when you can prove your value inherent instead...
When Do You Need CERTIFICATION?
Guess what my superpower is?
But guess what I'm not "certified" to do?
That's right, TRAIN HORSES!
AND YET, I've been hired to work at any barn I've walked into over the last 15 years without having any certifications implying I know how to do so.
How in the smothered in honey FUCK am I able to do that?!
Simple: I walk my talk.
If you throw me into a corral with the most devilish horse you've got, I'll have it delicately shadowing me within minutes. Period.
So, how do I rock my badass skills without questioning a need for external, certified validation?
When Is Certification UNNECESSARY?
It's my professional opinion that you don't need certification when you can show up to the party with intelligent and agile proof of your skills.
That being said:
You need to know your boundaries.
You need to know your strengths and weaknesses.
You need to be transparent with your audience.
If you have a specific skill that you'd like to offer, but don't have any certification to prove your worth, now is the timeline to push it out into the world without certification!
We desperately need to learn from one another and by sharing we can accomplish that with varying perspectives instead of just the one.
Below are my top 7 tips for starting your own online empire with nothing more than gumption and #madskillz.
#1 - You Don't Need Certification, YOU NEED PASSION!
If you aren't certified you need to be either:
a) damn-good at what you do, or
b) willing to work towards certification.
I'm trusted to work with difficult horses when I walk into random barns because I have skills that I don't waste time showing off.
You wouldn't see me trying to do the same kinda thing at a skydiving facility because I have zero idea how to skydive.
You can start to build an online empire with skills you already possess, or about skills you want to learn to hone. Both can be equally successful.
#2 - Starting Your Own Online Empire Is Stupid Cheap, ARE YOU TOO GOOD FOR YOUR HOME?!
Who do you think you are, hoarding all of your intellectual wares?!
It costs less than $90 to purchase your website for a year.
In the grand scheme of most things costly...that's HYS-fucking-TERICAL.
Buy that domain name.
Get your empire started.
Take over the world, like pronto!
My favorite hosting platform is InMotion Hosting (of which I am an affiliate and will get paid if you click and purchase through that link).
#3 - Why Isn't Your Job Something You Love? DON'T YOU KNOW YOU'RE DYING?!
Regardless of what you believe in - reincarnation, worm food, or heaven/hell - one thing matters right now, this very moment, and that is your feelings about life.
What you choose to do with your life may seem insignificant or grandiose when placed in a grand scheme of things, but neither impact matter nearly as much as how you feel about it in the now.
Because the only thing we can each even remotely attempt to prove for ourselves is our own reality.
We cannot prove or disprove a god.
We cannot prove or disprove an afterlife.
We cannot prove or disprove that this is all a simulation.
All we can do is attempt to prove our existence and our experience via our own perception.
So your life might as well be something you love because when the lights go out, who knows what comes next?!
#4 - If You Keep Thinking About Doing It THEN WHY THE FUCK AREN'T YOU DOING IT?
The things that are meant for you, aren't going to leave, no matter how fast you run from them or how tough things get.
The things that are not meant for you, on the other hand, leave and do not return. We can seek them all we want, but they won't work out for us, no matter how hard we try.
The best chance you have for success in this lifetime is to learn how to trust your intuition so you can better sense when you're meant to jump into something and when you're meant to walk away.
For the things you're meant to do - the stuff that keeps popping up, keeps teasing you to jump - you shouldn't hesitate.
Take the hint and dive right in!
#5 - Burnout is for suckers, JUST BECAUSE THAT'S HOW EVERYONE ELSE WORKS, DOESN'T MEAN THAT'S HOW YOU SHOULD!
Capitalist culture is geared towards burnout overextension with minimal pleasure, much less profit, reward in return.
It's not healthy, and just because you were raised in it, doesn't mean you have to continue perpetuating it.
Instead, take a moment to reflect on where and how humanity has become too accustomed to systemic tomfoolery that isn't natural or real.
And then decide how you want to transform your reality in a way that satisfies your life purpose.
Just because money is a modern necessity doesn't mean you have to acquire it in any one way.
YOU get to decide how to prosper.
If you're ready to translate your passions and skills into a profitable online empire, you're in luck!
Cake Queen: Online Business Academy is in session.
#6 - Ass-kissing, corporate dependency is dead! LONG LIVE AUTHENTIC EXPRESSION!
No more do you need to stay boxed into a corporate career where kissing your bosses' ass is the best way to spend your Monday because heaven-forbid they have a reason to think you're not sufficiently satisfied being their personal ass kisser...
No more I say!
Thanks to the advent of modern communication technology, you're able to flip the bird to your corporate life WHILE also flipping a profit from your lucrative online empire.
Can't stress it enough, beautiful: if you want to alchemize your passions and skills into a profitable passion project, you gotta check out CQ:OBA.
It's, tits to the window, the best decision you'll ever make for yourself (until you try creme brûlée because GAH, honey, ain't nothing better than creme brû-FUCKING-lée!).
#7 - Gender conformity expectations are a fucking joke. BE A BAD BITCH, BETTY!
No more making less money.
No more "working for the man every night and day."
No more suppressing your emotions because others don't wanna talk.
It's time to own who you are and what you want, regardless of what others say you can and cannot do.
This goes for women and men alike.
We're stepping into a collective shift away from gender biased expectations across all industries.
The way we act as employees, bosses, contractors, and clients, needs to step into equal, unbiased respect and compassion.
If you're experiencing any sort of gender expectations at your current job, it's time to reevaluate what the fuck you're doing there.
WAKE UP, BETTY! IT'S TIME TO GET FIERCE.
Repeat After Me: WHY THE FUCK AM I NOT LIVING MY LIFE TO THE MOST OVERFLOWED, CHAMPAGNE EVERYWHERE, NOW MY RUG'S RUINED, FUCK IT LET'S GET SOME CHOCOLATE UP IN HERE WHILE WE'RE AT IT, FULLEST?!
Most likely, the answer stems from fear indoctrination and your CHOOSING to consistently buy into that rhetoric instead of to retrain yourself to move beyond it.
But you could also CHOOSE to rise above it.
You could choose to take the steps that need taking TODAY to start living your most empowered life.
If you're tired of running the rat race, tired of following the established rules, ready to take matters into your own hands, ready to harness your unique magic and catapult it wildly, unabashedly, unashamedly, out into the world...then join CQ:OBA, stardust babe!
Where making a passionate profit is our name, and doing so with a magnetic online magical empire is our game.