Welcome to Cake Queen: Online Business Academy
"Can I just say how excited I am that you're about to create a kickass online business?! Because I am so CRAZY JAZZED to see what you come up with and where it takes you!"
Hey there, !
Do you want to know what's going to happen now that you're enrolled in Cake Queen: Online Business Academy? Now that you're striking out on your own, come what may?
One year from now, you're going to own a business that generates a thriving income and fulfills your need to live a purposeful, passionate, potent lifestyle. *GIDDY DANCE*
But even more than that? You'll learn how to do it again and again because I'll be teaching you everything I know about creating, honing, and operating an online business from scratch as a solopreneur.
I'll not only be guiding you towards all of the tools you'll need in order to rock that new business of yours, but I'll also be leading you down the path of holistic, heartfelt ownership of your reality so that this business truly fits your purpose in life.
If along the way you need anything at all or find yourself stuck, please don't hesitate to reach out to me using the contact button in this dashboard or the link in the main navigation.
Cake Queen HOW-TO GUIDE
ESTIMATED COMPLETION TIME: Anywhere from 4 months to 1 year.
NECESSARY MATERIALS: Computer, notebook, and pen or pencil.
PRE-REQUISITES: General modern technology knowledge and skills such as using social media or email.
Advice #1: PHASE BY PHASE CREATES THE MAZE
CAKE QUEEN is designed in "phases" of subject matter so that you conquer one area of your business at a time before moving onto the next. You may feel like you want to jump ahead to work on material that seems more fun for you, and that's fine to do; however, know that the system I've created here has been honed for the past ten years and is the most efficient way I've learned to build an online business from scratch.
Advice #2: TO BECOME A BUTTERFLY, YOU MUST RADICALLY CHANGE
You may go into CAKE QUEEN with a business idea in mind already, and that's fantastic if that's the case! But don't be fooled by desperation or stubborn attempts to fit a model of what you think ought to be done. Allow yourself and your brand to adapt to whatever needs to happen in order for you to find success, even if that means doing things in a way you hadn't thought to do before.
Advice #3: BUILD WHAT YOU WISH ALREADY EXISTED
In CAKE QUEEN, I'll ask you to explore what your competitors and peers are already offering within your brand's given industry, but that doesn't mean you should copy their style! Instead, look at these brand's to find ways that you can make yours stand out. If you find yourself struggling with this, get back in touch with why you're creating your business in the first place and let that steer you back toward authenticity.
Advice #4: DOCUMENT YOUR JOURNEY
Please document all of the ANSWER ME! writing prompts in a designated CAKE QUEEN notebook or journal for future reflection. Copious note-taking will ensure that the information in this course sticks well the first time through or can be easily accessed by you in your time of need.
The Choice* Is Yours
*But might I suggest using a RocketBook? Of which, yes - of course I'm an affiliate! I freakin' LOVE my RocketBooks!!!
CAKE QUEEN is overflowing with helpful worksheets, planners, charts, and diagrams, almost all of which can be printed off if that serves you best.
However, you could also choose to use your own notebook and copy the worksheet designs into that instead. Feel free to do whichever best suits you.
Whatever you do, TAKE NOTES!!! Keep a notebook handy so you can jot down fun ideas, random thoughts, or basic notes as they come to you.
You will be learning a lot of new information and - as we all learned in grade school - note taking helps to make sure the content sticks!
Before you dive in and make a masterpiece, , check out these necessary pre-course BUFFERS to get yourself in the right mindset for conjuring the most greatness.
Learn what you can expect to accomplish in your first year as a Cake Queen, learn what it means to walk the fine line between over and underwhelmed, and take a gander at what's possible to create in the realm of online business.
Then, when you're ready to rumble, meet me over in Module I: CONCEPTUALIZE for Lesson #1: Who Are You?
WHAT ONCE WAS IS NOW NO MORE.
WHAT MUST COME NEXT IS FROM YOUR CORE.
I wrote those words in 2018 without realizing how profoundly divine they'd be in this current timeline. Watch the video below to learn the quantum rippled depths of this mantra and get centered on what your mission is during this lifetime.
Module I: CONCEPTUALIZE
In this Module, you'll discover your personal cornucopia of business potential and then choose your favorite opportunity to bring to life.
You'll be asked to comprehensively reshape your lifestyle - incorporating mind, body, and soul - so you can quickly get situated into a boss Queen routine and hit the ground running.
I'd also like to invite you to host your own Wonderland Retreat from the comfort of your home so you can start this journey off on a healthy note. I personally use this retreat model once a month to reset my habits and goals for optimum results as I see fit.
Module II: STRATEGIZE
In this Module, you'll precisely hone in on your offerings and discover where you can boost product desirability by doing some specific audience research.
You'll find that my styles of market analysis and brand strategizing emphasize your personal interests in your brand, thus ensuring that the community you create is filled with people like you who love what you have to offer.
You'll be asked you to take a serious look at your upcoming schedule so you can create expectations to match your availability, as well as address any fears you have about the work ahead. You'll also be asked to affirm your intentions with this course and your business endeavor as a personal vow of commitment to this cause.
Module III: MAXIMIZE
In this Module, you'll organize your efforts to achieve maximum ROI from your time, energy, money, and content.
I put a strong emphasis on honing your content, community, and availability before you launch anything for one quintessential reason: how you choose to show up changes everything!
A clear vision with solid - but flexible - expectations coupled with an organized strategy for optimal delivery turns any crazy idea into a reasonable opportunity.
In this module, you'll fine-tune your marketing strategy, amplify your content, wrap your head around vision confidence, and take control of your schedule once and for all.
Module IV: OFFERS
In this Module, you'll create products and freebies that will captivate your audience with crisp copywriting and suitable pricing.
Around these parts, we say "content is queen," and it essentially means that having good content is all that truly matters. Creating products and freebies with value is crucial.
Forget web design, forget newsletter campaigns, forget marketing plans. If what you're offering isn't enticing on its own, then you need to recreate your offer.
In this Module, we'll explore what makes a killer online product, how to develop attractive freebies for winning over client emails, and what makes for kickass copywriting and product pricing!
You'll even organize a scaled-up product schedule so you have a clear vision of what to do specifically in the future.
Module V: CONTENTS
In this Module, you'll learn how to build phenomenal "content" for your audience based on the work you've already created.
"Content" stands for: blog posts, social media posts, newsletters, copywriting, and landing pages. It can also be freebie, marketing and sales materials.
In this Module, we'll be focusing on the written and visual content that make up the majority of your website appearance and audience interactions.
You'll create a newsletter trail, write your first blog posts, brainstorm static and sales copywriting, and develop static page designs.
What you learn in this Module will carry over into the next. I want you to build upon your content blocks in preparation for creating your website.
Module VI: SUPPORTS
In this Module, all of the organization that you did in Module II: STRATEGIZE is about to get kicked up a notch.
You'll start by finalizing your static page content and formatting those page layouts, and you'll end by choosing the official rough draft of your first product landing page.
I say "official rough draft" because - as you've learned by now - an online business is nothing if not a continuous work in progress.
It's not about being perfect right out of the gate. Running an online business is more about consistent, organized adjustments as you grow with your business than it is about appearing professional.
In this Module, you'll put your organized plans into action before we jump into building your website.
Module VII: FOUNDATION
In this Module, it's finally time to buy your website and lay the digital foundation of what will become your online empire!
I'll walk you through purchasing your URL and hosting account, installing Wordpress, finding a theme, and customizing your standard Wordpress options.
Then, we'll move into the heavy stuff: filling out your content and designing your site's appearance.
If you've completed all of your homework up to this point, this Module will go down like a delicious piece of cheesecake!
If, however, you've lagged on curating your necessary components, pages, or design elements, this section will become a work in progress as you tune the details along the way.
Module VIII: CONNECTION
In this Module, you'll learn how to make deep, meaningful connections with your audience, as well as how to implement convenient income streams and content exchange plugins.
I'll teach you how to find and install the plugins you need for optimal functionality, connect your blog posts to your social media feeds and newsletter system, design social media displays and ads, and determine your plan of attack for acquiring and providing guest posts and collaboration ideas.
Building off of what you've already created, I'll show you how to implement a streamlined content posting routine that you can easily and consistently follow.
After all, your business will only be successful if you're able to produce quality content AND share it accordingly, promptly, and beautifully.
Module IX: FUNNEL
In this Module, you'll double back and streamline your sales, marketing, and connection funnels to lead everyone back to the main call to action: BUY, BUY, BUY.
Using what you've already curated I'll show you how to design killer landing pages and utilize minor content strategies to maximize your gains and magnetically attract your clients to you from near and far.
This Module is a process. A long, at times boring, mostly tedious process. Inside, you'll learn how to peak your audience interests with sales strategies that enlighten their day while expanding your reach.
And when it's all said and done, you'll save a helluva lot of time in the long-run by having streamlined systems for client acquisition, marketing and outreach protocol, target market research, and more.
Module X: OPERATION
In this Module, you'll get your habits and routines locked down with regular checklists, autoresponder work, and content production expectations.
And because you're building a business strategy that you want to ENJOY doing, I'll show you how to transform your expectations, fears, old routines and work styles, and mindset to embrace this new change with the least resistance.
This Module will provide you with website 2.0 updates for when you're ready to go from beta to badass with your website, as well as teach you how to speed up your loading speed and check in on your visitor data.
And because I love ya so much, I've even included a launch lesson for how to throw epic launches, even when they're in beta mode!
Module XI: LEGALIZATION
In this Module, you'll learn what it takes to get your business legalized after you've already generated some income.
I advise all of my Queens to legalize their empires, however, I'll show you how to do it without having to hire a legal army.
The trick to online business legalization is starting your business without legal standing and getting it situated as it evolves.
But in this Module, I teach you how to make your business super legal, super safe, super secure, in a timeline that works for you.For example: I betcha didn't know that you can make money from your business before you go legal, didya?
And I betcha didn't know you could run an online business in almost any industry when you aren't certified in your field...didya? This Module will show you how!
Module XII: ADAPTATION
In this Module, you'll learn that being an entrepreneur means constantly learning new things in order to keep growing as a business and a leader.
I'll teach you how to get comfortable in the unknown, but I'll also teach you how to shed light on that unknown vulnerability by analyzing your audience, conducting regular industry research, and planning for global expansion.
An online business is capable of stretching beyond our general vicinity.
In this Module, I'll ask you to think beyond your first year in business to start mapping out a stellar future for your longterm goals.
By the end of this Module, you'll feel confident trusting your intuition and disciplined routine to guide your business forward
TURN FEAR & DISILLUSIONMENT
INTO POWERFULLY POTENT POTENTIAL...
Your fears can be alchemized into powerful opportunities for growth, expansion, and prosperity. But that all begins with you recognizing that fear isn't something to avoid, it's something to embrace.
Post-Course: FOLLOW THROUGH
Now that you're rocking your online empire and have a grasp of what all goes into running, legalizing, and maintaining said empire...what's next? .
Check out these follow through BONUSES to see what I have in mind for you, ...
Because the magic sure as fuck doesn't end here! I wanna hook you up with other Queens who are doing phenomenal things. I wanna see you expand beyond your wildest dreams!
Refer to this list whenever you need a refresher on what a particular website or online term means that I use in Cake Queen: Online Business Academy.
Backend:The CMS portal that website Administrators can access with a username and password to create posts, pages, and more.
Cache:Storage a browser accrues of a user's search history, passwords, and images. Each browser provider (Google, Firefox, etc.) has a different cacheing system.
CMS: Short for "Content Management System," or any software that handles website creation through pre-formatted code. (EX: Wordpress, Joomla, Drupal)
CSS: Short for "Cascading Style Sheet," a file that alters styling codes for a website's appearance. Codes are vast and change things like: size, type, color, interaction, function, and more.
Content:Curated information created to serve your audience. (EX: blog posts, freebies, products)
CTA: Short for "Call To Action," a marketing header and button to guide users to perform a certain task, like purchase a product or visit another page.
Domain Name: The address for a website. (EX: www.ReconstructingWonderland.com)
Frontend: The public appearance of a website that audience members see when they visit the URL.
Footer: The bar of space at the bottom of a website. Typically holds important links, copyright information, and/or widgets.
Funnel:The process of guiding customers towards taking action on a website. This can be by eliciting a sale, signing up for a free download, or joining a Facebook group, for example.
Header: The bar of space at the top of a website. Typically holds the primary navigation menu, logo, and search bar for a website.
Hosting: A company that provides servers to hold URL content. (EX: GoDaddy, Blue Host, InMotion Hosting)
Marketing: Content created specifically to research audience response/interest. (EX: polls, newsletter A/B testing, landing pages)
Must-Have WordPress PLUGINS & SOFTWARE
I personally use all of these resources and I highly recommend them to all of my web design clientele, and - now - all of my Cake Queen babes as well.
Akismet is a free spam blocker that is almost always automatically installed when you install WordPress. If not, you can find it in the Wordpress Plugin Directory.
You'll need this to use any other page editor other than the Blocks editor by WordPress. I use this so I can access Cornerstone within my theme.
This is the page editor that I use for my website designs. It's free in X theme.
This plugin comes free with the X Theme that I use for my websites. On it's own, it costs roughly $30-40. It's what I use to create my blog reel and Instagram displays.
This was a free plugin that came with the X theme.
This is a free plugin that is immediately offered when you install WordPress. It speeds up your site, keeps track of viewers, and offers a few convenient security and discussion options for easy site maintenance.
I use this plugin for the course functionality of my website. It costs money, but it's a one-time fee with ongoing updates and support.
I use this software for creating surveys, polls, and intricate forms. It's free, open-source software that you download onto your website root file from your hosting account.
IMAGE, ICON & FONT SOURCING
Save time and money with free images, fonts, and icons to amp up your site appearance. Just be sure to follow the sizing requirements so your images come out looking divine.
PUBLIC USE IMAGES
SOCIAL & BLOG IMAGE SIZING
REMOVE IMAGE BACKGROUNDS
The Best MARKETING TOOLS For The Job
I personally use a variety of these resources and I highly recommend them to all of my web design clientele.
If you don't have Photoshop, Canva is the best, FREE, alternative.
Use this app to cut out background from images so you can make highly custom designs.
Use this app to block out background noise on your microphone when you're recording content, or attending a meeting.
Check off each item on this list of 36 marketing ideas for a full year of marketing success.
8. Host a webinar with your favorite brand.
9. Send guest posts out to your favorite blogs.
10. Get yourself a business buddy to cross-promote with!
11. Comment on other posts, feeds, and groups.
12. Ask to interview a leader in your industry.
13. Answer questions via Quora, Yahoo Answers, or forums.
14. Host an in-person event like a retreat or workshop.
23. Create blog posts with list's or how-to's specific to your niche.
24. Create a "101" guide for noob's to your industry.
25. Offer freebies and resources.
26. Send out a weekly newsletter.
27. Give a behind-the-scenes look at your process.
28. Talk about your works in progress.
29. Use imagery in a way that makes your content more accessible and enjoyable.
30. Film a short "About" video.
31. Splice your evergreen content to be shared across all platforms (blog post, social media, etc.).
32. Host a challenge.
33. Create service/product bundles.
34. Hold a flash sale.
35. Host a giveaway.
36. Create a custom hashtag people can use for your brand.
INFO PRODUCT IDEA PACK
Use these 22 informative product ideas to generate offers and freebies alike.
13. PRE-RECORDED WORKSHOPS
15. DIGITAL BOOTCAMPS
16. Q&A SESSIONS
17. GROUP COACHING
18. DIGITAL TEMPLATES OR PATTERNS
19. BRAND AUDITS
20. NEWBIE COURSES
21. LOCAL INSIGHT GUIDES
22. TUTORIAL VIDEOS
Discover some of my favorite entrepreneurs who paved the way for all of us back when blogging was still considered "blogging" as far as careers were concerned.
*Ash speaks with a raw intensity that will light up your day and motivate the hell out of you!
*Daniel empowers people to use the internet to build a new career for themselves.
*Pat experiments with launching online businesses of all types.
*Mayi is a Panamanian artist who makes a living online by being her truest, most t-rex heart self.
ENJOY, mon cheri, !
MY PERSONAL MANTRA MASTER LIST
Refer to this list whenever you need a quick jolt of inspiration to get you out of a funk and back into a productive workflow!
"Fear is a survival instinct, but that doesn't mean it's reliable. Were we always to abide by the will of our fears, we'd never experience the emotional rushes of life, like our first kiss or jumping into a pool of water."
"There is nothing that you can't do - especially since the invention of the Google search engine, which essentially provides free education for all."
FOR FEELING STUCK
"Sometimes not working is the best thing for your work. Often it's through mundane activity that our brains conjure the best solutions."
FOR TAKING THAT FIRST STEP
"It doesn't matter what step you take - good or bad, big or small - all that matters is that you take a step."
"Someone out there in the great wide world is waiting to get their hands on your magic."
"You'll never be 100% empowered if you stifle your truest self. Lean into your wildest weirdness!"
"STOP, DROP & ROLL - STOP whatever you're doing that's causing your stress, DROP any expectations that are adding to your stress, and ROLL into a low priority task that causes zero stress."
FOR A REALITY CHECK
"The top of the pyramid may be the most iconic brick of the entire structure, but it's every brick underneath it that makes it such an important piece. This is hard work and not every inch of it is pretty to look at, but that's how magnificent things get built: one dusty brick at a time."
"It doesn't matter why you're blowing this off, what matters is whether or not you're going to call yourself on it and show up before it's too late. Religious beliefs aside, there's no proof that you get any more chances other than this one life, so make it count."
Now hop to it, !
THE IMPORTANCE OF BELIEF
"Authenticity is the daily practice of letting go of who we think we're supposed to be and embracing who we are."
- Brene Brown
, I need you to understand something that's more important than anything else you'll do in this course: it's imperative that you believe in yourself and what you're creating.
Even if it takes a little while to see results and especially if the going gets tough, you need to maintain that belief in yourself.
Because the fact of the matter is, this stuff works. PERIOD. You're going to see results if you just stick with it. If you put in the hard work, show up when you say you will, and continue to lead with passion, you'll thrive!
But all of that starts by waking up every morning and choosing to believe in yourself.
Believe in your ability to create, help, love, share, be, live, have, give, take, play, and then some!
So remember, : don't sell yourself short, always stick up for your dreams, and - above all else - believe in yourself!