CAN'T THINK OF A CATCHY NAME?
Sometimes, the best ideas are found in the most unlikely of places, times, or circumstances. If you're struggling to give your new brand a name, give these tactics a spin:
PHONE A FRIEND: Get someone else's creative input,
GO EXPLORE: Go for a hike, take a stroll, see what you find.
SENSORY OVERLOAD: Watch or listen to stimulating media.
BACK TO BASICS: Refer to the brand's purpose for insight.
FUN FACT: ReconstructingWonderland.com was a name my friend came up with when we were brainstorming website names. I, likewise, came up with her site name on a whim. Sometimes, the emotionally unattached are able to call the brand by its true name when you can't perceive it.
Focused Message = Focused Audience
Being concise with your range of blogable topics not only helps your audience know what to expect from your brand, but also helps you narrow down all the things you should and shouldn't discuss.
These topics will also help guide future product launches, segments of your website, your editorial calendar post list, and so much more.
Furthermore, you want to target people who actually care about what you're offering and if you start rambling on your website about any old thing you may wind up with a slew of followers who aren't aligned with what you're dishing out.
Website components are chunks of space that display content: anything from a blog reel to a brand logo.
Refer to WEBSITE TERMINOLOGY in Appendix I of the RESOURCES section on the CAKE QUEEN dashboard to see a curated list of the most commonly used website components. In short, a website component can be:
A block of content like text or images,
A block of aggregated "plugin" content, like a Twitter feed or latest blog posts,
A collection of content, like a navigation bar or footer space.
Website components can be big and small, simple and complex. I don't expect you to know, off the top of your head, various components and their uses. Instead, I expect you to take a look at the design styles and layouts of websites you like and take note of things you want for your own space.
Do you like a horizontal or vertical navigation menu style?
Do you want an image slider or blog post reel?
Do you want to display latest products or your favorite curated pieces?
FOR EXAMPLE: For RW.com, I knew I wanted a simple logo, a reel of my latest posts, newsletter signup bars, and membership capabilities. As I built the site, I continued to add to my list of necessary website components, but having this initial list helped me stay organized.
If website types confuse you, ask yourself: WHAT ARE YOU PROVIDING?
The difference between an e-commerce website and a blog isn't just structural in the site building process, but contextual in the information you'll publish through your blog, social media accounts, and products.
That being said, if you aren't sure which website type to choose, don't worry about it! You can continue onward all the same and when the time comes to build the site, you'll know what's right for you.
Knowing your site type now simply helps you organize exactly which resources you'll need in order to build it successfully in the future.
Tell me more about your mission...
In your worksheet, you should've created a mission statement, but now I want you to expand upon that even further.
How do you want to serve?
Whom do you want to serve?
If money was not a factor, why are you trying to serve?
This elaborated mission statement is for your benefit, not for the public. It simply gives you further insight into what you hope to offer. However, don't be surprised if you find you can use this elaborated mission statement for your About Page when the time comes.
WHO DO YOU WANT TO HELP?
Quickly describe who your target audience member is without detailing their demographics, like age or gender.
Are you reaching out to children?
Are your people depressed or struggling?
Is your offer only for pets?
Be specific where easily possible and by all means, get quirky with it!
WHAT ARE YOUR OFFERS?
What kind of services or products will you offer the world? Describe them in more detail.
Are they handmade?
Can they be printed?
Is it an ongoing program or e-course?
The sentences you use to describe your products and services here will later be refined for sales copy on your website, so be specific!
WHAT MAKES YOU STAND OUT?
Describe what sets you apart from your competitors.
Do you charge less? Offer more?
Do you create unique content no one else matches?
How you clarify what distinguishes you will help you pitch that individuality to your target audience through marketing materials, website copywriting, and even face-to-face communication.