THE ANATOMY OF A ROCK-SOLID SOCIAL MEDIA POST
Whether you're posting to Twitter, Facebook, Instagram, LinkedIn, YouTube, or anywhere else on the internet, the six content items below are what make up a concise social media post.
You may also choose to create a social media style unique to your brand! Have fun with this, using the below items as a guide.
Provide a URL link that is relevant to the content you're sharing. That could be a link to your products or to a blog post or to another person's website entirely.
Where applicable, use relatable and useful hashtags to get your content seen by a wider audience that otherwise doesn't have access to you.
Use clean, organized, purposeful images that match your brand identity and properly convey what your written content is providing. The hardest part for most beginners is finding or creating organized, beautiful images. If you are taking pictures within your own house, clean the space up and set the stage for whatever you're shooting. If you're in nature, find a beautiful spot and feel free to further organize it to your needs.
CALL TO ACTION
Tell your audience what you expect them to do next. Do you want them to check out a link or sign up for a course or check out a blog post? Guide them to where you want them to be.
THE MAKING OF HIGH-QUALITY HASHTAGS
Hashtags, much like SEO keywords, will be something that you update and hone for years to come with your new website. The list you develop today will look very different in a year once you've figured out which hashtags work for your brand and which do not.
STEP ONE | brainstorm the obvious
Create a list of obvious hashtags that fit your brand and the types of posts you'll most likely be making. For example: if you created a yoga website, you'll probably explore hashtags like - #yoga #vinyasa #fitness #stretching #downwarddog #treepose. Be sure to include unique ones that are custom for your brand. For example: you'll often see me use #reconstructingwonderland and #cakequeen.
STEP TWO | research peer posts
Find an industry peer you look up to and check out the hashtags they use on some of their posts. Write down all the ones that are relevant to your brand and the content you plan to post. Pay attention to how many likes, comments, or other interactions they get on those posts. If they use #catsofinstagram on one post and get a lot of likes and on another post use #kittiesofinsta and get zero likes, then you may want to use the first hashtag instead of the second.
STEP THREE | spend time exploring
Now take some time to fall down a rabbit hole of hashtag research. Click on a hashtag you think you'll want to use and then click into posts that are aggregated in that space. Keep doing this while also writing down which unique hashtags you find along the way that you think you may benefit from using. Pay particular attention to how many posts are featured in that hashtag space. If you go too unique (like #whodoyouthinkyouaremisterbigstuff) your post may never cross anyones feed.
STEP FOUR | create hashtag groups
Now take your list of hashtags and organize them into groupings to fit certain posts. For example: if you'll operate a yoga website, you may have groups like - flow, balance, breathing, contortion, healing, etc. Each group will use custom hashtags that pertain specifically to that topic at hand. After all, there's no need to post the hashtag #justbreathe for a post about healing from trauma using yoga.
WHY IS SOCIAL MEDIA STRATEGY IMPORTANT?
The same reason planning anything ahead of time is important: so you hit the ground running with impactful content instead of scrambling to get oriented before anyone notices.
The more focused your message is, the more likely it is to connect with the people who want it most. The more prepared you are to share that message on social media, the more effective you'll be in doing so!
Personal or Branded?
If your brand is focused around you as an individual, feel free to choose a username that utilizes, or plays off of, your name.
If your brand revolves around a product or service outside of you (like Nike or Barnes & Noble), then choose a username that matches the brand name instead. Ask yourself:
How can you play with style, vibe, and voice?
Can your username be funny or witty, serious or refined?
Where should you source images and how should you develop a theme?
Your social media theme can be adjusted whenever you see fit.
Perhaps you start off with basic, drab post designs and then eventually vamp them up to look stellar. That's totally fine! The focus here should be on consistently showing up, not consistently looking perfect.
As for images and other source material, you can check out the Resources section of the Cake Queen Dashboard to learn more about where to find images and other social content.
How do you even hashtag?!
Hashtags are used to organize mass amounts of social media content into specific, relevant categories. Thus, if you use #catsofinstagram in your social media post, that post will be lumped in with other posts on that social media platform - from all across the internet - that also used #catsofinstagram. So how do you use something like that to your advantage?
1. DON'T GO OVERBOARD WITH CUSTOMIZATION
You can create your own hashtag of anything you like, #cakequeenbabies, if you will. But make sure you create a marketing strategy behind it, otherwise your audience won't know how to use it, reference it, or find it for any given reason.
2. DON'T GO HASHTAG SPAMMING
Choose relevant hashtags that connect you to the right eyes interested in the content, but do not go overboard using as many hashtags as you can muster. Nobody enjoys a spammer!
3. CHOOSE 10 CONSISTENT HASHTAGS FOR FACEBOOK & INSTAGRAM
Select 10 specific hashtags that you can reference over and over again in your posts to ensure you pop up in the right communities. For example: If you want to teach tarot reading you might select hashtags like, #tarotcards #tarotreading #tarotreadingbeginners. Customize clusters of hashtags to be used for different post topics as well.
4. ONLY USE RELEVANT KEYWORDS FOR TWITTER
Twitter hashtags are most successful when they're limited to one or two that are highly relevant to the subject matter at hand.
5. LOOK INTO HASHTAGS BEFORE USING THEM
Check out the hashtags before you decide to use them. For all you know, #catsofinstagram is a hashtag for guys who think they're pretty awesome, not for adorable felines whose owners obsess over.
6. GET INTO ON HASHTAG CONVERSATIONS/TRENDS
Don't miss out on relevant hashtag trends that work within your brands interests. If your brand values soccer, then using #WorldCup is a must!
WHEN SHOULD YOU PUBLISH ON SOCIAL MEDIA?
As you build an audience and your metrics adjust, so too should your posting schedule.
For now, as you get started, post 1-3 times a day between the hours of 9AM and 9PM.
Once you have a consistent following, you'll be able to see specific analytic information through your social media account dashboard to show you when you should be posting most.
30 NEWSLETTER CAMPAIGN IDEAS:
Take any of these ideas and customize it for your own brand. These are highly sought after, high conversion, high quality concepts that just need a touch of your special magic!
16. Webinar series
17. Behind the scenes series
18. Monthly/Weekly recap
19. Curated content review
20. Social cause campaign
21. Freebie download & follow-up information
22. Personal story reveal
23. Podcast drip content
24. Q&A rundown
25. Company updates and news
26. Inspiration & motivation emails
27. Best of posts
28. Audience research request
29. Lessons from a "__________"
30. How-To Solve "X"
Customize these general newsletter email campaign topics to fit whatever industry you're working within.
Organization = Optimization
Getting a handle on how you want to spread your brand message, where you want to spread it, and the various ways you want to offer people access to it all serves to keep your brand streamlined and efficient!
ARE YOU READY TO RUMBLE?
If you don't have your fist 10 blog posts chosen and ready to write up, then you are not, in fact, ready to rumble.
This shouldn't be a section where you get stuck over thinking things. These post concepts will be adjusted and enhanced in Module II: CURATE, so don't get hung up on specifics or perfectionism.