WHY SHOULD YOU BLOG?
Even if you're sales are conducted in person (foot massages, bridal shower hosting, tarot card reading, etc.), blogging can still serve to provide proof of concept and reliability.
In short: blogging is a direct insight into your knowledgeability about a given set of topics and - if done correctly - it serves to enlighten your audience on your values and methods before they purchase through your website or through you.
RULES OF SEO:
Scroll through my list of SEO Rules to get a feel for how to use the keywords you've selected.
1. NEVER ABUSE THE KEYWORDS
Do not stuff a keyword or phrase into a blog post so many times that it makes the writing feel inorganic to read aloud, and do not use a set of keywords for more than one blog post. Doing so will tell Google that those posts should compete with one another for ranking rather than work together to prove credibility for the website.
2. DESIGNATE A "FOCUS PHRASE"
Choose a focus phrase that you want your website to rank for (EX: "pole dance workouts") and then find other phrases that support that content (EX: how to stop sweaty hands, where to buy a pole, what to wear, where to take classes, etc.). Link back to the page or post that holds your focus phrase to gain credibility for that topic.
3. DON'T COMPETE FOR CROWDED KEYWORDS
Major brands with the money to burn spend their time on competitive keywords. Until your online business takes off and you can easily afford - and want to pay for - the advertising, don't even bother. There are plenty of other keywords to go around!
4. PROVIDE UNIQUE CONTENT
Google ranks content that is read by viewers and you won't get readership without interesting, often unique, content. Writing helps, incorporating SEO helps, but sometimes you'll have to create unique material, like infographics or videos, to draw attention to your brand.
5. DON'T SHARE LOW-QUALITY LINKS
Only share the best content when it comes to sharing external links. Bad or broken links lead to lower viewership and a dip in Google rankings.
6. UPDATE YOUR POSTS REGULARLY
Don't be afraid to go back into published posts and update links, copywriting, or anything else you see fit for alteration. Keeping your content updated ensures that you remain present and knowledgable.
7. OPTIMIZE WEBSITE LOADING SPEED
If your pages take forever to load, guess what happens? People leave. And if people leave, your pages don't get ranked by Google for any of their keywords. So make sure your site is loading well and, if it isn't, optimize it where you can.
WHAT'S THE POINT OF A BACKLINK?
Backlinks are used to establish credibility within a topic by confirming that the connected links share like-minded information.
In a nutshell, a backlink points various relevant content - from within your website or outside of it - to or from your blog post to help confirm - using Google's algorithm - that your post is trustworthy.
FOR EXAMPLE: If you write a post about "pole dance workouts" and you include two links: 1) to a post on your website that discusses your favorite pole dance workout routines, and 2) to an external post on a different website discussing the important of stretching before a pole dance workout, you're establishing that your blog post is a credible source of information because all three posts (the one you've written and the two you've linked to) contain keywords related to pole dance workouts.
Over here? We're not about the money, money, money!
If you don't have any product ideas just yet, that's ok! Leave this section blank until you come up with some ideas.
However, even though CAKE QUEEN is strictly against creating an online business solely for profit, you should still determine how you're going to profit from your efforts in some way, shape, or form if you have any desire to ditch the mainstream workforce and strike out in true entrepreneurial fashion.
With that in mind, do take the time to translate your passion and skills into a profitable sales offer that you would love to thrive from for the foreseeable future!
DO YOU HAVE ANY UNIQUE CONTENT IDEAS?
Remember: In order for your SEO strategy to be successful, viewers must spend TIME reading the content. If they bounce off the page after a few seconds, your content - and SEO keywords - will be deemed irrelevant to Google.
The best way to counter this is by not only providing quality content people want to get their hands on, but unique content that keeps viewers interested. Some ideas:
Social media stories,
DON'T SKIMP ON COORDINATION!!!
There's nothing wrong with being organized, ! In fact, your content will connect much more fluidly with your audience if it's aligned with their reality.
If the holiday season is a big deal to your audience and you don't connect with that because you didn't create an organized marketing strategy, you're not only missing out on profitability, but you're creating a disconnect with your audience as they wonder where your brand is and why it cares not for the holiday season.
Your SEO should match your products seamlessly, but if not, that's ok too.
Just look at Cake Queen! There's no way I would've changed the name just to fit SEO parameters, I don't care how many more sales I may have acquired.
SEO is simply another tool available to you for enhancing your copywriting to better find a hidden audience that hasn't already found you.
But if it's hard to utilize your SEO keywords within your product titles and descriptions, that can be fine. So long as you understand why that is and the reason isn't because you missed the target by a mile!