NOT SURE WHERE TO FIND YOUR PEERS?
More likely than not, you're already following someone who offers something similar to what you want to create, be that a product or service.
However, if you're not aligned with an existing brand's social media platforms, then the below checklist can be used to track down any existing industry peers:
1. Is your business location specific?
2. Have you searched hashtags on social media platforms?
3. Have you checked the roster of conventions or events?
4. Have you conducted a basic Google search for keywords that might pull up your peers?
Typically, doing the above 4 steps will pull up a steady stream of industry peers that you can then explore further to find specific niche peers that fit your brand more specifically.
COMPREHENSION MEANS NOT HAVING TO READ FROM THE TEXTBOOK
If you properly digested what works for your industry peers, then you shouldn't have to keep referring back to their website for confirmation on whether or not your creation is good enough.
This goes for copywriting and web design alike: if you know WHY their style is effective, then you can use that lesson for your advantage without having to check your answers, so to speak.
Pull a lesson from each excellent tactic your peers utilize ("minimal wording, maximum imagery," for example) and apply those lessons to your own website when the time comes.
WARNING SIGNS TO LEARN FROM:
Online business is successful when the brand message is easy to comprehend, the website is easy to navigate, and the product is fairly priced.
Online business is ineffective when all of those things go awry AND the owner is inattentive to correcting the issues. Below are some things to lookout for from your industry peers, things that you do NOT want to emulate with your own brand:
A messy user interface that you don't enjoy exploring,
Confusing language that doesn't hit home immediately,
Overwork or disappearing acts by the site owners,
Customer complaints that point to the brand's unreliability,
Brand personality's that feel inauthentic,
Product pricing that doesn't make sense,
Blog posts that don't provide value, and
Poorly sourced marketing content that detract from the brand's purpose.
The more you can analyze what works and what doesn't in the early phases of CAKE QUEEN, the more prepared you'll be to build a kickass website efficiently and effectively in the coming days!
MY FAVORITE COLLABORATION STYLES:
RETREATS & EVENTS
Can you host a legendary event with your favorite industry peer?
How could your two brands work together to create an educational webinar?
Who doesn't love a good throwdown? Can your brands create a competition of some kind?
SERVICES & PRODUCTS
Is there a product or service your brands could tag-team as "limited edition"?
Do your offers coincide in a way that could be beneficial if purchased together?
HOW IS YOUR BRAND UNIQUE?
Though you're similar enough you could collaborate on a project together, how is your brand different from your peers?
Just because you have similarities doesn't mean you have to consider yourself the same. There are thousands of lifestyle coaches out there, but I'm unique because I stand for fun and funky reasonability to get your life back on track, from mind to body, soul to cake.
WHAT COULD YOU DO TOGETHER?
Start creating a list of ideas you have for collaborations. While you won't be asking for them until your site is up, running, and acquiring viewership, having the ideas in the back of your mind helps guide your content, interactions, and intentions for future opportunities.
WHAT DO YOU DO THAT'S SIMILAR?
Just in case they mention something on their sales page that you haven't thought of, or you see something you didn't notice before: what will your brand do that is similar to what theirs does?
If you want to be a lifestyle coach, you might notice that you and I both discuss mental health, share quirky images, or have Instagram accounts. By doing this exercise, you see where you're missing what you could be doing or where you're mimicking a style that you don't care to repeat.
WHAT CAN YOU ENHANCE?
Maybe you can afford better web design than your peers. Maybe their web design knocks yours out of the ocean and back into the prairie.
Seeing your range will help solidify your confidence in what you're offering.
FOR EXAMPLE: Some of my RW.com industry peers offer spirituality cleansing or free tarot readings throughout their equivalent courses and provide very basic instruction on how to build a captivating website. I differ by offering more in-depth technical insight while avoiding too much "spiritual" exposition.
IT'S DREAM PROJECT TIME!!!
If applicable, describe what your dream collaboration would be with your favorite industry peer.
Opportunities don't exist until you create the space for them to exist, so dream big and plan from the heart.
FOR EXAMPLE: I have a dream collaboration in mind with one of my industry peers where we'd host a retreat to kickstart future CAKE QUEEN memberships in a setting that empowers specifically women to own their awesome-sauce. Knowing about this desire makes it so I always consider if I'm meeting my offerings in a way that is authentic and intentional so that potential collaboration can exist if ever the moment arises.