WHAT IS A DIGITAL DOWNLOAD?
Any product that requires a customer to electronically download the item after purchase.
WHAT IS A PHYSICAL PRODUCT?
Any product that requires delivery to a physical customer address.
WHAT IS A DIGITAL PRODUCT?
Any product that is neither physical nor downloadable and remains solely online.
WHAT IS A CONSULTATION SERVICE?
An hourly or by appointment charge for offering your knowledge and experienced insight to people or brands looking for guidance in positively evolving.
WHAT IS A MENTORSHIP PROGRAM?
An ongoing paid program that offers your expertise, support, and insight to customers who want your unique help with a particular situation.
WHAT IS A PHYSICAL LABOR OFFER?
Any task that involves you physically performing a job for a customer.
WHAT IS AN AFFILIATE PROGRAM?
Signing up to acquire a specific link to your account so that when you use that link on your site to promote a product or service, you receive a percentage payment for any sale made through your link.
WHAT IS GOOGLE ADSENSE?
Any ads automatically streamed onto your site from Google to match your target audiences' direct interests.
WHAT IS SEO & BACKLINKING?
Using designated keywords to create posts and pages that drive organic search traffic to your site.
WHAT IS A DONATION?
Links, such as a button to PayPal, that serve to fund an organization, brand, or individual, without needing to deliver a product or service in return.
A LITTLE LIKE THE WIZARDING WORLD OF HARRY F@#!$ING POTTER
A backstory for every character, an answer for every question, a chance to explore all aspects of the fictitious world, thus, an opportunity for all sorts of people to have fun in their own way.
But all of that was done without author J.K. Rowling going out of her way to cater to those who wouldn't naturally find her work appealing. Unintentionally - just by coming from a place of passion - Rowling created a product that succinctly catered to a unique set of curious minds, without ever bothering to also capture the attention of anyone who wouldn't immediately see its shine (unenthused adults, for example). Ask yourself:
What ALL can you offer for sale that your audience will adore (from products and services, to experiences or retreats)?
Where can you draw a line and limit your options because your audience won't be interested?
How can you provide a unique experience that your audience won't be able to resist?
REMEMBER: You aren't aiming for everyone to love your brand, you're aiming to create a dedicated community that has a shared love for what you're creating.
HOW DID I CREATE 'CAKE QUEEN' IN ONE SWEET STORM?
1. PREPARE A FUN BRAINSTORM ENVIRONMENT
CAKE QUEEN was the brilliant work of a 1-hour brainstorming session lined with lemon water, tarot cards, and lavender incense.
2. CREATE A WORD CHART
It started with me getting a notebook out and writing down any word or phrase that came to mind as I thought of ways to describe the program. Neither 'cake' nor 'queen' were on that initial list.
3. HAVE FUN WITH IT
As the storm raged on, I turned on some music, lit a few incense, and whipped out my tarot cards. The first card I pulled was the Queen of Cups (go figure, me: a Scorpio).
4. ACCEPT ALL IDEAS, NO MATTER HOW WEIRD
I immediately felt like the word 'Queen' - and everything that comes with it in tarot cards - was important to this e-course. I played around with some long-winded titles about something something Business Bootcamp, but nothing clicked.
5. STAY GROUNDED IN YOUR PURPOSE
After an hour of elaboration, I finally came back to what this program would provide service to in my business - the CAKE aspect of RW.com - and was instantly able to see that CAKE QUEEN was the name of my baby all along. By then, it hit me like a paint can to the face. "CAKE QUEEEEEEEEEEN," I squealed in glee.
Create an initial estimate range if you're unsure what the final price should be...
Until you've put in the work to create your product or service, it may be difficult to decide how much you'll want to charge for it.
In that case, provide a rough estimation of a price range you feel is worthy.
If you're able to see a going range that already exists within your industry, a range you may feel obligated to uphold (for example: ebooks range between .99 cents and $15.99 depending on the style of book), document what those numbers are for each product or service.
WHAT WILL YOU OFFER?
Knowing what you want to offer not only helps you clarify what your business serves to its future community, but also helps you wrap your mind around how your site will function.
Will you process monthly renewal payments, or one-time payments?
Will you need to be able to take appointment bookings on your site?
Will your products have an expiration date?
KNOW THY OFFERS
List off the specific names of your products, services, or projects that you'd like to offer your community.
Describe how they will operate, using which revenue stream, and how much each item will cost your customers.
If you plan on offering a service, like dog grooming or bachelorette parties, what are some of the parameters that your customers can request?
Think of it like t-shirt options. You could get a Small, Medium, or Large, a red, green, or blue shirt. What are the options you'll offer your audience members?
If you are offering products, what options (if any) will each product come with and how many can you offer for sale at one time?
Let's say you make handmade jewelry. Can customers choose certain colors or decorative additions? How many items do you have in stock on any given day? Week? Month?
You can also apply this concept to your services, if applicable. For example, you could have a cap on your membership if you only want to manage so many users at one time.